Terms of Service

1. Who we are and how to reach us

Care by Talia (“Talia”, the “app” or the “service”) is operated by an exempt dealer (osek patur) registered in Israel (“we”, “us”). These terms cover the Care by Talia app for iPhone, Apple Watch and widgets, and the services connected to it. Please read them together with the Privacy Policy, which explains what information we collect and how we use it.

The operator's full registered name, dealer number and postal address will be published here before the app is offered to the public.

A monitored address for support and privacy requests is being set up and will be published here before the app is offered to the public.

2. Agreeing to these terms

You accept these terms by ticking the confirmation on the sign-up screen and creating an account. If you do not agree, do not create an account or use the service.

We record which version of these terms and of the Privacy Policy you accepted, and when. If an account reaches the app without that acceptance, or after a new version comes into force, the app asks for it before anything else; Settings stays available, so you can export or delete your information without accepting.

These terms are available in Hebrew and in English with the same content.

3. Who may use the service

The service is for parents, expectant parents and caregivers aged 18 or over, and you confirm your age when you sign up. Children do not use the service themselves.

Give accurate information, keep your sign-in details secure and do not let others use your account. To share care with someone, invite them to your household (section 6) so they have their own account.

If you think someone used your account without permission, change your password or sign-in method and contact us using the details in section 1.

4. What Talia does, and what it does not do

Talia is a record-keeping and general-information tool, not a medical service. It helps you log feeds, sleep, diapers, growth, temperature, symptoms, medicines and vaccinations, share those records with people you choose, and get general information about pregnancy, the postpartum period and baby care. Talia is not a doctor, nurse or midwife. It does not diagnose, recommend treatment or medicine doses, or replace an examination or advice from a qualified professional.

No clinical review or regulatory approval. The app has not been reviewed or cleared as a medical device by any authority, and its content has had no clinical review.

Knowledge cards. Some answers are based on knowledge cards that we wrote or edited from public sources, and the source is shown with the answer. The cards are our editorial work and do not replace the original source or professional advice.

Chat uses AI.

• When you chat with Talia you are using a computer system, not a person. Answers are generated by a third-party language model, are not checked by a person before you see them, and may be wrong, incomplete or unsuitable for your situation.
• Chat answers questions only after you allow Talia to send information to the AI provider, as described in the Privacy Policy, section 5. You can withdraw that permission at any time in Settings.
• Where no knowledge card covers a topic, Talia may give general information and says that the answer is not based on a card.
• On medicine doses, fever thresholds, newborn feeding amounts, sleep safety and diagnosis, Talia does not give general information and refers you to a professional.
• When a message looks like an emergency, Talia shows a fixed instruction to get help, without using the language model.

Records and calculations are not medical evidence. Summaries, reports, the doctor summary, insights and reminders are based on what was entered, and may be wrong if records are missing or inaccurate. They do not replace a professional's measurement or assessment.

Emergencies. If you think you or your child may be in an emergency, do not wait for the app. In Israel, call Magen David Adom on 101; elsewhere, call your local emergency number. If you are having thoughts of harming yourself or your child, contact emergency services or a crisis line now.

Before any medical decision, consult a pediatrician, doctor, midwife or other qualified professional.

5. Information about children and other people

Authority. You confirm that you are a parent or legal guardian of each child you add, or that you act with the permission of a parent or guardian, and that you may give us information about the child and share it as you choose in the app.

Another parent. Parents usually decide together about their children. If you know the other parent objects to keeping the child's information in the app or to sharing it with a particular person, do not share it without consent. A parent or guardian who is not the account holder can contact us about what is stored about their child, or to object to sharing, using the details in section 1. We cannot decide disputes between parents; we act on the parents' agreement or a decision of a competent authority.

Information about others. Do not enter information about other people, such as another parent, a caregiver or a relative, beyond what is needed to record the child's care.

Sensitive information. The app is designed to record health information. Enter only what you want stored and visible according to your household's sharing. For the emergency screen, some details are also kept on your device so they are available offline.

6. Households, roles and sharing

What a household is. Every account starts with a household that you own. Children belong to a household, and you can invite other people to join it.

Roles.

• Owner: manages who is in the household, their roles and permissions, ownership transfer and, when they are its only member, deleting the household. The owner's subscription funds the household's paid features (section 9).
• Co-parent: full access to the care records of the household's children, and can correct anyone's.
• Caregiver: sees the shared records and adds their own. Recording medicines needs separate permission.
• Viewer: sees the shared records and changes nothing.

What is shared and what stays private.

• Shared with every household member: the children's profiles, including profile photo, date of birth and the medical notes saved in the profile; the children's care records, including temperature, symptoms, medicines and vaccinations; photos attached to those records; members' names and roles; and a log of household management actions.
• Private to each member: their chats with Talia, their own recovery, mood and health records, and notes they mark as private.

Invitations. An invitation link lets whoever opens it join your household, once, until it is used, cancelled or expires. Send it only to the person you want to add, and choose the right role.

Joining. Before you join a household, the app shows what joining means: what you will see, what will be shared from you and what stays private. You join only by tapping Join; choosing “Not now” shares nothing. Records you add about the household's children are visible to all members and stay part of the child's record even if you leave.

Using shared information. Information you receive through a household is personal and sensitive information about a child and their family. Use it only to care for the child and to coordinate with the household. Do not publish it or pass it on without the parents' consent, except to a professional treating the child. This also applies to files you export.

Leaving and removal. You can leave a household, and the owner can remove members. A member who leaves or is removed loses access to the shared records and photos, and their Apple Watch connections to that household are revoked. Records they added about the child stay in the household's records.

AI and shared information. When a household member who has allowed AI uses chat, Talia may send the AI provider records about the child that other members added, so the answer reflects the full picture. Each member decides about AI for their own account. Details are in the Privacy Policy, section 5.

7. Your content

You keep ownership. The information, records, notes and photos you enter (“your content”) belong to you.

Limited permission. You give us a non-exclusive, royalty-free permission to store, copy, process, display and transmit your content only to provide the service to you: showing it to you and to household members according to their roles, sending it to service providers as described in the Privacy Policy, keeping it secure, and meeting legal obligations. We do not use your content for advertising, sell it or publish it.

Improving the knowledge cards. When chat finds no knowledge card for a question, the question is kept, with names removed and without a link to your account, so we know which cards to write. The Privacy Policy, section 4, explains this.

Feedback. If you send us suggestions or feedback, we may use the ideas to improve the service without payment, but we will not publish your feedback under your name without your permission.

Your responsibility. Do not upload content you have no right to upload, such as photos of other people without their consent, other than your child.

8. Prohibited use

You must not:

• use the service instead of professional medical or emergency care;
• try to access another person's account, household or information without permission;
• forward an invitation link to someone who is not meant to join;
• upload unlawful, abusive or harmful content, or content that infringes others' rights;
• copy, decompile, reverse-engineer or disrupt the service, except as the law allows;
• collect information from the service by automated means, or use it to train models;
• use the service for any unlawful, misleading or harmful purpose.

If you breach this section we may restrict or suspend access.

9. Subscription, trial, renewal, cancellation and refunds

What is included. Chat, tracking, the home screen and the Journey screen need an active subscription. Settings, data export, account deletion and these documents are available without one.

Purchased through Apple. The subscription is an in-app purchase through Apple, as a monthly or annual plan that renews automatically. Before you confirm, Apple shows the plan, its period, the final local price and any trial. Payment is charged to your Apple account, and we do not receive your payment details.

Free trial. If a free trial is offered, Apple shows it before you confirm, together with the price that applies after it. Unless you cancel at least 24 hours before the trial ends, the subscription starts and you are charged that price.

Renewal. The subscription renews automatically at the end of each period at the price shown, until you cancel. Apple tells you about a price increase before it applies.

Cancellation and refunds. Cancel in iPhone Settings under your name, then Subscriptions, or with “Manage in App Store” in the app's Settings. Cancelling stops the next renewal, and access continues until the end of the paid period. Refunds are requested from Apple; under Apple's terms for users in Israel you may also be able to cancel with immediate effect and receive a pro-rata refund through Apple Support.

Your legal rights are preserved. Nothing in these terms limits a right you have under the Consumer Protection Law, 5741-1981, or any other consumer law that applies to you, including a right to cancel a transaction. If you want to cancel and cannot do so through Apple, contact us and we will help.

Household subscription. The owner's subscription funds paid features for every member of the household. If it ends, paid features stop for all members and the information is kept. Transferring ownership needs the new owner to hold their own active subscription, and it neither moves nor cancels a subscription.

Deleting your account does not cancel your subscription. Cancel it separately with Apple, ideally before you delete.

Restoring purchases. If you reinstall the app or change devices, use “Restore purchase” while signed in to the same Apple account.

Price changes. We change prices only through Apple, under its rules and the law.

10. Deleting your account, leaving and termination

Delete in the app. You can delete your account at any time in Settings, under Delete account, by typing DELETE to confirm. You do not need to contact us. We recommend exporting your information first.

What is deleted. Your account, profile, chats with Talia, your private records, your consent and AI permission records, feedback, settings, notifications and Apple Watch connections. Records still waiting to sync on the device you delete from are cleared from it. If you are the only member of your household, the household, its children, all their records and their photos are deleted as well.

Shared household. If your household has other members, the children's profiles, their shared records and the photos attached to them stay for those members, because they are part of the child's record. Ownership passes to another member, and records you added are no longer linked to you.

Sign in with Apple. If you signed in with Apple, the app offers to disconnect Talia from your Apple ID before deleting. If that does not complete, you can stop using Sign in with Apple for Talia in your Apple ID settings.

Suspension by us. We may suspend or close an account for a material breach of these terms or where the law requires it. While you have access, you can export your information from Settings at any time.

11. Availability and changes to the service

We work to keep the service available, but we do not promise uninterrupted availability. There may be faults or maintenance, and actions taken offline sync later.

We may change, add or remove features. Changes to the subscription are handled as described in section 9. We recommend exporting your information from time to time.

12. Intellectual property

The app, its design and code, the Care by Talia and Talia brands, and the knowledge cards we wrote belong to us or our licensors. External sources shown in cards belong to their owners and are shown under their terms. You receive a personal, non-exclusive and non-transferable permission to use the app for your private use under these terms and section 15.

13. Liability

The service is provided as it is and as available. We do not promise that any information, including AI answers, will be correct, complete or suitable for your situation.

To the extent the law allows, we are not liable for indirect or consequential loss, or for loss caused by a decision you made relying on the service instead of consulting a professional.

Nothing in these terms limits liability for personal injury caused by our negligence, for wilful misconduct or gross negligence, or removes any right or remedy the law gives you that cannot be waived, including under consumer protection and standard-contract laws.

14. Governing law and jurisdiction

Israeli law governs these terms.

The competent courts in Israel will hear any dispute. This does not prevent you from going to a court that has jurisdiction under the law where you live, or remove protections of consumer law in your country of residence where they apply to you.

Before starting proceedings, please contact us and we will try to resolve the matter. This is an invitation, not a condition for going to court.

15. Terms relating to Apple

• These terms are an agreement between you and us only, not with Apple. We, not Apple, are responsible for the app and its content.
• Your permission to use the app is non-transferable and limited to Apple-branded products that you own or control, as allowed by the usage rules in Apple's Media Services Terms and Conditions.
• We, not Apple, are responsible for maintaining and supporting the app. Apple has no obligation to provide maintenance or support.
• If the app fails to conform to a warranty that applies under law or these terms, you may notify Apple, and Apple will refund the purchase price of the app, if any. To the maximum extent the law permits, Apple has no other warranty obligation for the app. Any other claims, losses or costs from such a failure are our responsibility, subject to these terms and the law.
• We, not Apple, are responsible for addressing claims by you or a third party relating to the app or your use of it, including product liability claims, claims that the app fails to meet legal or regulatory requirements, and claims under consumer protection, privacy or similar laws.
• If a third party claims that the app or your use of it infringes their intellectual property rights, we, not Apple, are responsible for investigating, defending, settling and discharging the claim.
• You confirm that you are not located in a country subject to a U.S. Government embargo or designated by the U.S. Government as a “terrorist supporting” country, and that you are not on any U.S. Government list of prohibited or restricted parties.
• Questions, complaints or claims about the app: contact us using the details in section 1.
• When using the app you must comply with applicable third-party terms, such as your mobile data provider's terms.
• Apple and its subsidiaries are third-party beneficiaries of these terms, and once you accept them Apple has the right to enforce them against you as a third-party beneficiary.

16. Changes to these terms

We may update these terms, for example when the service or the law changes. Each version has its own date and version identifier at the top.

When a new version comes into force, the app shows it and asks you to accept it before you continue, while Settings stays available so you can export or delete your information instead. A change that legally requires your consent applies only after you consent, and a change does not apply to a dispute that arose before it.

17. General

These terms, the Privacy Policy and the notices shown in the app at the point of an action are the whole agreement between us about the app. If a provision is found invalid, the rest remain in force, and not enforcing a provision is not a waiver of it.

If the service moves to another operator, for example a company we form, your information moves with it only if it stays protected at least as the Privacy Policy describes, and we will tell you.

Notices to us: use the contact details in section 1. Notices to you: in the app or to your account email address.

18. Services offered separately on the public website

The public Care by Talia website may separately describe in-home support and a Digital Newborn Guide. Those services have their own booking, delivery, payment, cancellation, and refund terms shown before purchase or supplied in the service agreement. They are not sold through or linked from the Talia iOS app.